Congratulations are in order for five of the Essential team, after each getting their heads down to study for their IDM qualifications over the last couple of months, all passing with flying colours!

What does this mean for you?

We’re continuously learning here at Essential, as digital marketing trends continue to grow and develop, so do we.

The IDM is recognised as a leading authority on marketing education worldwide, training and developing marketing professionals and corporations such as HSBC, Microsoft and PWC for over 30 years. Undertaking further education in different marketing fields with the IDM ensures we can be at the top of our game, using our expert knowledge to deliver you the very best marketing services we can provide.

What subjects are our qualifications in?

The team undertook a number of courses and exams, covering copywriting, social media, content marketing and GDPR. See the full list of courses and qualifications below:

Carol – IDM Professional Certificate in Content Marketing (Cert CM)

Grace – IDM Professional Certificate in Social Media (Cert SocM)

JB – IDM Award in Digital Copywriting (Award DC)

Mike – General Data Protection Regulation – GDPR – In Practice Workshop

Sam – IDM Award in Digital Copywriting (Award DC) and General Data Protection Regulation – GDPR – In Practice Workshop

About the Institute of Direct and Digital Marketing

The IDM exists to support, encourage and improve marketing performance with development programmes to help students be the best they can be. Find out more about the IDM here:



Essential become finalists at the RAR Digital Awards 2018.