To help Radware UK and Ireland build its profile in the security, trade, vertical and channel press as it embarked on a strategy to broaden its customer base in the UK technology, security, financial services, retail, government, utility, gambling and ISP/hosting sectors.
Following the appointment of a new regional director, Essential created a UK focused thought leadership strategy to position Radware as a leader and innovator in its field.
Having established the key messages, Essential created a proactive PR strategy that complements Radware’s news pipeline. At the heart of the strategy is a thought leadership programme aimed at the technology and security trade titles, channel press and crucially the vertical magazines writing for the sectors that Radware wants to engage with.
As the security industry is fast paced, with new high profile cyber attacks every week, the team has established a reactive media strategy, and regularly turns security issues identified by the Radware Emergency Response team into news stories – a great example was the security vulnerabilities that the FIFA World Cup presented to sponsors and broadcasters.
Using well-established relationships, Essential, jumps on stories to offer Radware’s opinion on the situation either through news bulletins and interviews, letters to the editor, and opinion pieces.
In less than a year, Radware’s position as a thought leader has been cemented with the press.
Radware is regularly featured in its key target press including SC Magazine, Computing, International Business Times, IDG, Total Telecom, ZD Net and IT Pro Portal.
Additionally, Radware has been included in The Times, The Telegraph, The Independent, The Mirror, Sky News and the BBC World Service.
Radware (NASDAQ: RDWR), is a global leader of application delivery and application security solutions for virtual, cloud and software defined data centers.
It’s award-winning solutions portfolio delivers service level assurance for business-critical applications, while maximizing IT efficiency.
Radware’s solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down.