Public Relations

THE PR CHALLENGE

Who are you?

Exactly.

We live in a noisy world filled with quality journalism, user generated content and fake news. People’s trust is dwindling. PR is viewed as being far more credible than anything you say about your company and your website and its role in the marketing mix is now more important than ever.

What’s more, PR coverage also helps to boost website traffic and SEO.

What’s not to like?

Let us give your brand a voice. 

HEAR ME ROAR

We’ll cut through all the noise and give your business a voice

Essential Public Relations

We hear you, so will they. We’ll get you featured in articles and interviews in the media and we’ll use our analytics tools so you can see the reach your coverage received.

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PR PROJECTS

Just looking for some help writing a press release or managing a media briefing? Maybe you’re looking for someone to conduct some research for you. If you have a one off project and are looking for some expert help call us.
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PR RETAINER

In addition to a monthly programme of press releases we’ll keep our finger on the pulse with your target journalists. We’ll track trending topics and journo requests and secure comment, opinion pieces and interviews for you.
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INTEGRATED PR CAMPAIGNS

PR shouldn’t be in a silo. The best results come from integrating PR with your marketing mix. We can help with everything from running your social to building campaign microsite, infographics and more!

In the past 12 months we have written 225 PR pieces for our clients, gaining coverage in the likes of The Independent, The Times, Computing and International Business Times to name a few!

Estimated client PR views in 2017

EXONAR PLANT A TREE FOR PRIVACY

Ever considered the environmental impact of GDPR? We conducted a GDPR survey on the impact of new privacy laws on consumers, analysing the results to forecast the amount of paper required to fulfil SARs. We created a campaign landing page,  designed a report and  infographic, created a video and managed social posts to communicate the results in conjunction with a broadcast PR campaign.

RADWARE UK MEDIA RELATIONS

Network security is under constant threat from hackers and activists operating in the gloomy underworld of the dark net.  We’ve helped security technology and service provider Radware to become one of the leading voices on security in the UK through close media relations with  their target journalists. We use a combination of story hijacking, forward features, press releases, timely comment and research.

BLUESTAR PAN EUROPEAN BLOG

Tech distributor BlueStar was looking to differentiate from it competitors and prove its solutions and vertical knowledge for a number of key technologies. We built a blog platform supporting 4 different languages, over 15 countries and 6 verticals. We research, write, translate and post monthly blogs to this and promote the content via country and vertically aligned channel newsletters and social media.

“I am consistently impressed by Essential’s ability to get things right on the first attempt. Not only have they taken the lead on several key projects, they are always prepared to bring ideas to us and work on opportunities that we would otherwise not have the capacity to be involved with.”

Mike Turner, Touchstar Technologies