It’s often said that a picture is worth a thousand words. But if some people are to be believed, images are worth an awful lot more than that.
A quick Google search suggests that visuals are processed up to 60,000 times faster than text, with images processed in just 13 milliseconds.
Whether you believe those numbers or not, one thing that most people who deal with data will agree on is that data becomes much easier to interpret when it’s presented visually.
With that in mind, it’s no surprise that infographics have become a standard attachment on most marketeers’ tool belts. Putting a PR hat on, infographics are also a great choice when trying to get data heavy messages across – they’re often much better than exec headshots when distributing survey results, for example.
So, you’re ready to turn your data into an infographic. Great! But where do you start? Well, the key point to keep in mind during the creation process is simplicity. You don’t want to overload viewers with a page of complex charts. Keep it simple, keep it focussed and keep your target audience in mind.
Another ‘oldie but goldie’ piece of advice is that less is more. Try to get your key messages across in small chunks that are memorable but easily digestible. You can use more data to back up your points if needed, but simple visuals can tell a big story if presented well.
One question that stumps many would-be infographic creators is how long should an infographic be? This often depends on the message(s) included, but many successful infographics present a visual story – with plot twists along the way. So, if you have unusual or surprising data that will help to engage your audience and lead them to new, valuable information, don’t be afraid to use it.
One crucial point to remember is that if you do intend to create a longer infographic – don’t give everything away in the first sentence!
Infographics are a great way to show off your creativity. If you have an innovative visual metaphor to help get your point across, then go for it. Just make sure to take a step back and ask yourself, ‘would someone with no previous knowledge of this data understand?’. One person’s funky, colourful chart could be another’s confusing, puzzling mess.
With the right visuals and the right tone for your business, infographics can make your data work harder for you and provide some real character. If you have ideas but are struggling to turn them into solid infographics, we’d love to help so get in touch!