Time usually plays a part in any excuse these days but setting aside just a few minutes a day or even a week there is plenty you can still achieve in the world of digital marketing. Now 15 minutes is only a short space of time, so I’m not suggesting you can build and publish a whole website in this time and writing this blog post is certainly more than 15 minutes work, but by using content and tools you already have access to, along with the big wide web, there is still a lot you can accomplish.
With the stop-clock started, here’s a few things I managed to achieve in 15 minutes plus a few suggestions as to other uses of that time.
Using scoop-it, a tool used to aggregate news stories into your own newspaper site, I was able to use keywords and phrases to pull out the latest blogs and news stories across the www, post them to my scoop-it news page “Essential Marketing” and then take those ‘scooped’ urls and put them into a csv file for uploading to hootsuite. Hootsuite has a bulk upload facility allowing you to create a csv file with the date, post text and url of multiple twitter, LinkedIn, Facebook or Twitter posts and then schedule those automatically.
Case Study or common theme or category summary and post
Pick some content from your current website and hash together a summary or link together through a common theme. (It’s a copy paste exercise plus a title). Additionally, schedule some social media posts for your piece of content.
Ask a question
For a wider project, ask a question and feedback the responses – using a quick and dirty survey tool, or just via a Q&A site like Quora. Treating this as a research exercise, this can take many forms, it depends a little on the question. Think of a question, ask a Q&A site and get the responses. You could create a blog post on this on your website asking thequestion and adding the reasoning behind why you are asking it.
Alternatively, we all ask google 10s of questions every day, pick one of those questions and write something on your website about what you found. I’ve managed many websites in my time, the most recent, a corporate site, the page with the most hits was one entitled ‘What is the difference between Small, Medium and Large’ companies. Just think – how many people ask google that. Guess where our page was in the google rankings for that search? No.1 of course.
Analyse some data
Google Analytics: get some insight into what content is working best on the site, what platforms and devices are being used, find out what people like to read and copy that for next time. See above – only through a couple minutes worth of exploring the analytics data on our website was I able to spot that the best content on our site was the stuff where we answered a common question or asked one. Doing this only took 5 minutes in reality, drilling down into the Content analytics stuff in Google Analytics. The outcome was that we starting creating more content that asked or answered a common business question.
Lead forensics: take a look at who’s been on the website recently and what have they looked at, who were the recent clickers in your email marketing campaigns. Who hasn’t opened your emails. If you are not doing extensive email marketing automation, pick out groups of people who haven’t engaged with your campaigns and resend those campaigns to them – this will achieve a couple of things i) it will help verify if they exist and help you clean your database, ii) it might reap some leads, iii) you’ll get some more traffic to your website. you may find some leads which sales have yet to spot!
Pick a specific topic and find out what people have been writing about that topic in the last few months. (Use twitter # search or google)
Research your clients, there might be something in their successes that can be leveraged for your own use.
Create an infographic and post. Our blog “Don’t be infotragic – how to create effective infographics” might help you.
People like pictures, they are easier to digest and take less time and effort on the brain. Struggling for ideas on what to create a picture of here’s a good’un:
Summarise the last quarter in work done across the business in pictures, it could include new clients, projects completed, coffees drunk, blogs written, #tweets, website hits, #meetings… you get the idea.
Write a short YTD summary on business wins, achievements, a news. e.g. Q1 roundup
Introduce a team member, new staff
Writing a short piece on a team member is an opportunity to show off the wealth of experience your organisation holds.
This blog post took longer than 15 minutes to write but I managed to flesh out the structure in that time. In fairness, it took longer for my colleague to review my copy than this took to write!
If you’re struggling to find a spare 15 minutes, our blog ‘Make time, not excuses’ gives 9 practical tips on how to be free up some time and be more productive.