Almost a year ago I got the call. It was a beautiful sunny day, the kind that’s unexpected and you’re usually overdressed for. I was on my way to a country park with my family having booked some time off in the school holidays, picnic at the ready.
My phone rang. Nervously I picked up.
“You got the job!”
Who…me? Only that very morning, I’d met with Mike and Sam for an interview at Essential. I’d been looking for a new challenge for a couple of months, having worked client side up until this point. I got a good vibe with this one, the future looked bright.
Four weeks roll by and I arrive for my first day.
“You’ve used a Mac before, right?”
I had, but not for some time. The rustiness meant even logging on proved trickier than it should have. But once I’d eventually re-familiarised myself with the Mac keyboard I was ready to go, albeit slightly flustered.
Once Mike had given me the all-important ‘how to use the coffee machine’ briefing (at this point it’s worth mentioning how crucial coffee is to our office. (Our blog ‘I think my colleagues drink too much coffee’ offers an explanation) it was time to start some real agency work!
Within an hour of starting I’d manage to overwrite some of JB’s client surveys and interrupt an important Skype call by using the microwave. Who knew the microwave could do that??
Feeling red faced, I went home brimming with self-doubt. It wasn’t the best first day.
The next morning, having had a word with myself, I tenaciously went back in with a sense of purpose. Seize the day… PMA… other motivational thoughts!
But in an agency, a new day is just that. I had a list of tasks ready to throw myself into, some I had experience in, some I did not. There isn’t any time to dwell on mistakes, only learn from them and move on. Next!
As a Marketer, the perks of working in an agency is the variety of projects to immerse yourself in. There’s very little repetition and every day is different.
The differences between working client side and briefing an agency to being the agency are stark. We are the thinkers, the innovators and the creatives. We take an objective, we turn it into a concept and deliver results.
Staying ahead of new trends and technologies is the name of the game, both to us as a business for our own development and to our clients. Whilst working here, I’ve been lucky to have the opportunity to train in SEO, Instagram and Content Marketing.
Good for me to develop my own personal skillset, but great for our clients. We can deliver our expertise back to them, providing a well-rounded, intelligent service.
Multi-tasking and being highly organised was something I was already au fait with. Having multiple high-profile clients, all with very different objectives – some even from different industries – you have to be on-the-ball in this fast-paced environment.
As time goes on, you learn how to prioritise more effectively, harnessing whatever tools make your use of time more efficient. In fact, my first blog was about Smartsheets – check it out if you’d like to know a bit more about this awesome bit of software.
Knowing what jobs to prioritise first comes with experience. My next blog will talk a bit more about how to make more time.
With a group of creative people working so closely together, not only do you get opportunities to explore some of the more innovative ideas, but you get the benefit of the fun that comes with it.
In my next blog I’ll be talking a bit more about time, and will give you 9 tips on how to be more productive.