CONTENT MARKETING

THE CONTENT CHALLENGE

Why do we need it?

“WE’RE THE BEST – BUY FROM US!” Would you respond to that? Us neither. So how do you prove your worth to your audience without asking them to take your word for it?

Content marketing.

  • Establishes your industry authority and expertise
  • Brings value to your prospective and current clients, in turn building trust
  • A relationship is formed before a conversation is even started, with your customer already familiar with your voice
  • Boosts traffic on your website
  • Important for SEO and your Google ranking
  • Generate leads with gated content

Need some help creating compelling content? We’re here to help!

GREAT CONTENT.

We’ll make sure all your content needs are taken care of.

Essential Content Marketing

Our in-house wordsmiths and skilled designers are here to turn your knowledge into valuable content. From blogs to whitepapers, infographics to interviews, we’ll deliver content that will get your found and that’s bound to get people clicking.

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CONTENT

Know what you need? Not sure where to start? Whatever your content requirements we’ll turn them into something you’ll be proud of that your audience will want to read.
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CONTENT CAMPAIGN

We’ll not only create your content, we’ll devise a strategy to get your content working for you in a variety of formats and channels, including marketing automation, to generate leads.
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INTEGRATED CONTENT

Creating, designing, planning, hosting and delivering your content is something we’ll do if we look after your entire digital marketing strategy. This is the full service solution.

In 2017 we wrote and designed over 150 blogs, articles, whitepapers and infographics for our clients – generating leads through gated content and driving traffic through both organic and paid advertising.

Words in 2017

EXONAR PLANT A TREE FOR PRIVACY

We arranged an independent consumer GDPR survey, analysed the results and used these to develop a report, infographic, video and social posts to communicate the results and support a wider PR campaign.

BLUESTAR PAN EUROPEAN BLOG

We research, write and post 12 blogs a month on a blogging platform we also manage for BlueStar, sourcing imagery, optimising for SEO and promoting via social media posts that we also curate and schedule.

B2M SOLUTIONS INTEGRATED SOCIAL

As B2M Solutions’ virtual marketing department, we create  and promote a variety of content as part of the integrated marketing plans we execute on their behalf, using marketing automation to nuture leads.

“I have managed many agencies in my career, and Essential is in the top 1% for the quality of their writing. It’s truly a cut above.”

Client testimonial, Recommended Agencies Register 2018

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