The channel is a world where competition can be fierce and margins can come under tremendous pressure. Speeds and feeds alone don’t cut the mustard here, it’s about developing strong joint marketing initiatives and making it easy for your partners to promote your products and solutions with their value add.
Essential cut its teeth when the tech channel was first evolving and has extensive experience of running engaging channel marketing campaigns, managing co-op marketing funds and providing partner portals for a raft of vendors and distributors.
From vendors and resellers through to ISVs and distributors, we’ve worked with a vast range of companies across EMEA shaping the channel communications and messaging they need to stand out from the crowd.
“Essential have provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed to the plan.”
Linda Patterson, UK Marketing Director, Tech Data Advanced Solutions