CHANNEL MARKETING

THE CHANNEL CHALLENGE

Engaging the channel

The channel is a world where competition can be fierce and margins can come under tremendous pressure. Speeds and feeds alone don’t cut the mustard here, it’s about developing strong joint marketing initiatives and making it easy for your partners to promote your products and solutions with their value add.

Essential cut its teeth when the tech channel was first evolving and has extensive experience of running engaging channel marketing campaigns, managing co-op marketing funds and providing partner portals for a raft of vendors and distributors.

Don’t let the channel be a challenge. Contact us instead!

CHANNEL ENGAGEMENT

We help our clients to engage their channel by supporting them with a range of partner marketing materials and platforms.

Essential Channel

From vendors and resellers through to ISVs and distributors, we’ve worked with a vast range of companies across EMEA shaping the channel communications and messaging they need to stand out from the crowd.

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CHANNEL COMMS

We’ll copywrite, design and build your channel emails (and translate them if required) and provide detailed reporting so you can see what’s of most interest and which partners are engaged and those who may need more attention.
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CHANNEL PORTAL

Our secure partner portal provides the ideal home for your partner content. Our marketing engine enables partners to co-brand your materials without needing to use a designer and reporting shows you who’s engaged and who isn’t.
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CHANNEL CAMPAIGNS

From new product launches and channel promotions to sales incentives culminating in an exciting trip, Essential can design a campaign for every goal and every budget. We can even manage the comms. Just tell us who to sent it to!

In the last six months we wrote 52 channel blogs for our clients in four different languages, sending out over 16,000 emails per month to partners across Europe.

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TECHDATA SOCIAL MANAGEMENT

We curated and scheduled social media posts and accompanying images across LinkedIn and Twitter to promote the content we were adding to the TechData website each day.

BLUESTAR PAN EUROPEAN BLOG

We research, write, translate and post 12 blogs a month for a multi language Pan European blog site that we also built and manage for Bluestar. We write and schedule social posts to promote this.

O2 TELEFONICA PARTNER PORTAL

We provide a partner marketing portal that provides everything from news and event information, specs and pics for mobile devices and artwork that can be co-branded directly from the portal.

“Essential have provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed to the plan.”

Linda Patterson, UK Marketing Director, Tech Data Advanced Solutions