Marketing Automation – Everything to Know

Marketing Automation – Everything to Know

Marketing Automation – Everything to Know

What is Marketing Automation

It’s a suite of tools used for campaign optimisation, to effectively market on multiple channels (email, social, websites, blogs) and automate repetitive tasks. There are many features of Marketing Automation, including email automation, dynamic forms and many more. You can learn more below.

Download our Marketing Automation – ‘Everything to Know’ guide

Simply sign up using the form, and then download our ‘Marketing Automation – Everything to Know’ guide. Read through it to find out all the key things to know about Marketing Automation.

Download the Guide Now

Here’s some teaser content from the guide:

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More Revenue for you

Marketing automation allows you to forge rich relationships, and by developing a better connection with your leads, your business will be discovered more frequently, driving sales and proving ROI.

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The Best Communications Tools

Marketing automation is a leap forward in digital marketing tools. For the first time, your business will have the resources to connect with each lead on a one-on-one basis.

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Analytics for Optimisation

Marketing automation identifies successful tactics and poor performances. This allows you to eliminate waste and improve your ROI.

More related Marketing Automation stuff:

Marketing Automation – Everything to Know

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

Marketing Automation Playbook

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

The Ultimate Guide to Marketing Automation

Marketing Automation A – Z Guide

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

Marketing Automation Playbook

Marketing Automation Playbook

The Marketing Automation Playbook

The Marketing Automation Playbook

Marketing automation gives you the power to generate more leads, drive more sales, and optimise your spend. It helps you target your customers with personalised communication based on their interests – so they receive the messages they actually want, not the messages you think they want.

Marketing automation platforms like SharpSpring make one-to-one conversations with large prospect/customer bases possible, so you can convert a bunch of spectators into a stadium full of loyal fans who will keep coming back for every game.

Download our Playbook

Simply sign up using the form, and then download our ‘Marketing Automation Playbook’. We hope you enjoy reading through it to learn the game plan your business needs to win conversions.

Here’s some teaser content from the Playbook:

Download the Guide Now

Becoming a Champion

Marketing automation gives you the power to generate more leads, drive more sales, and optimise your spend. It helps you target your customers with personalised communication based on their interests – so they receive the messages they actually want, not the messages you think they want.

Mastering the Basics

When it comes to setting up your marketing automation platform, we think of successful implementation as something similar to coming first in a football league. It may not be an easy journey – it requires time and commitment – but picking up the title at the end of the season is a feeling like no other.

Prioritising the Best Leads

Achieving success – whether that means winning the World Cup or driving your company’s revenue to record heights – is all about understanding your resources and how to leverage them. In football, this means hand-selecting the best players and building a dream team.

More related Marketing Automation stuff:

Marketing Automation – Everything to Know

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

Marketing Automation Playbook

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

The Ultimate Guide to Marketing Automation

Marketing Automation A – Z Guide

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

Marketing Automation A – Z Guide

Marketing Automation A – Z Guide

The Marketing Automation A – Z

The Ultimate Guide to Marketing Automation Terminology

For businesses involved in digital and content marketing, marketing automation has quickly become a game-changer. Customisable and scalable platforms are available to businesses of just about any size.

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words.  Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

The good news is that the basic ideas really aren’t that complicated.

Download our Guide

Simply sign up using the form below, and then download our ‘Ultimate Guide to Marketing Automation Terminology’.  We hope you enjoy scanning through it to learn the terms you need to know!

Here’s some teaser content from the guide:

Download the Guide Now

A / B Testing

The process of comparing two versions of marketing content, typically a web page or an email, to determine which version produces better results. Most A/B testing is directed toward improving conversion rates. Also called: Split Testing.

Drip Campaigns

Sending marketing information to prospects strategically over designated periods of time. This can be to nurture prospects or leads through the marketing funnel, to educate prospects, to onboard clients, to perpetuate engagement, etc. The term comes from the idea that focussed, intentional messages are being dripped methodically over time.

Sales Funnel

Sales funnel (or conversion funnel) is a term used in e-commerce to describe the journey a consumer takes through marketing and nurturing until a conversion results. The metaphor of a funnel is used to describe the decrease in numbers of potential customers that occurs at each step of the process.

More related Marketing Automation stuff:

Marketing Automation – Everything to Know

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

Marketing Automation Playbook

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

The Ultimate Guide to Marketing Automation

Marketing Automation A – Z Guide

As with most technologies, marketing automation is buried under its own confusing jargon and buzz words. Our marketing automation terminology A – Z guide helps you get familiar with some basic automated marketing and sales concepts.

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