How the web has changed reading behaviour and why it matters

Are you a scanner? Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that may interest you. It’s one of the key differences between reading print and reading on screen, but there are many others...

Why is WordPress so popular?

WordPress is the world’s most popular Content Management System (CMS) accounting for 60% of CMS systems across the web. Even more impressively, 28% of websites use WordPress full stop. So what are the key factors that make WordPress so successful? It’s open source...

Make time, not excuses – 9 tips on how to be more productive and achieve your goals

“How did it get so late, so soon?” – Dr. Seuss    Procrastination. We’re all guilty of it. The intention to do something but putting it off for no particular reason. It could be that the task in hand seems too great, you don’t know where to start or you don’t know...

A year in the life…almost: memoirs of a Digital Account Manager

Almost a year ago I got the call. It was a beautiful sunny day, the kind that’s unexpected and you’re usually overdressed for. I was on my way to a country park with my family having booked some time off in the school holidays, picnic at the ready. My phone rang....

How to fit a Doberman into a snow globe: An idiot’s guide to green screen

Christmas 2017. Panic sets in. It’s that time of year where you must send out your Christmas holiday email and (perhaps more importantly) decide on your visual creative.  Festive team photo? – Fred from accounts hates Christmas. With a passion. Total Grinch – and he’s...

How to power up your personas

You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these different people? It’s a question that comes up often, and it’s one that I like to think of as a ‘good’...

Articles – Websites / Portals

Pin It on Pinterest