How the web has changed reading behaviour and why it matters

Are you a scanner? Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that may interest you. It’s one of the key differences between reading print and reading on screen, but there are many others...

Why is WordPress so popular?

WordPress is the world’s most popular Content Management System (CMS) accounting for 60% of CMS systems across the web. Even more impressively, 28% of websites use WordPress full stop. So what are the key factors that make WordPress so successful? It’s open source...

Make time, not excuses – 9 tips on how to be more productive and achieve your goals

“How did it get so late, so soon?” – Dr. Seuss    Procrastination. We’re all guilty of it. The intention to do something but putting it off for no particular reason. It could be that the task in hand seems too great, you don’t know where to start or you don’t know...

How to power up your personas

You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these different people? It’s a question that comes up often, and it’s one that I like to think of as a ‘good’...

Are images ruining your website experience?

Visual content. It’s engaging, it’s impactful, it’s pretty much a requirement for any business website in this day and age - but is yours actually losing you valuable web traffic? Large photo and video file sizes will slow your website down A reported 40% of users...

6 reasons why Google loves bloggers

What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article? How about blogs that offer advice, or those that pique your interest by choosing a curious topic or angle? Blog writers are always coming up with...

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