Demystifying tech: how to achieve cut-through with your PR

Jargon, buzzwords, slang – whatever you want to call it – it’s everywhere and it often makes readers sigh with despair at having to work out exactly what an article is trying to say.

How the web has changed reading behaviour and why it matters

Are you a scanner? Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that may interest you. It’s one of the key differences...

Why is WordPress so popular?

WordPress is the world’s most popular Content Management System (CMS) accounting for 60% of CMS systems across the web. Even more impressively, 28% of websites use WordPress full stop. So what are...

Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut instinct and,...

Essential are finalists at the RAR Digital Awards 2018!

Red carpets and Hollywood smiles at the ready… Team Essential are finalists in the Email Marketing Category at this year’s The Drum RAR Digital Awards!! RAR – what’s that? The Recommended Agency...

3 top tips for handling that big press interview

We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth another watch, by the...

10 tips on how to write great copy for your website

Printed copy on the web – does it work? One of the common mistakes made in business is using copy that may apply to printed collateral, on the web. It may seem easy, even logical to just ‘lift and shift’, however there should be some marked differences. Here’s a list...

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UTM Codes: U Talkin’ to Me?

UTM codes or ‘Urchin Tracking Module’ parameters are small codes added to a URL to enable you to break down the traffic
to your website to a much more granular and customisable level than relying on google analytics alone.

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I think my colleagues drink too much coffee…

Do we at Essential drink too much coffee and if we’re quantifying coffee how much coffee is too much? A sign that coffee is a key feature in the office is that all new employees are given a lesson on how to use the coffee machine on their first day, and sometimes it’s...

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What should I blog about?

It is Friday lunchtime. Friday 23rd June 2017. I have just looked down on a post it that has been stuck on my laptop since Monday. It reads “BLOG! JUNE 23rd (FRIDAY)”. Ah. Yes. That. Deadline looming, I have decided to take what I have learned in Mike’s blog and to...

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Digital marketing – what you can do in 15 minutes

Time usually plays a part in any excuse these days but setting aside just a few minutes a day or even a week there is plenty you can still achieve in the world of digital marketing.  Now 15 minutes is only a short space of time, so I’m not suggesting you can build and...

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