Essential are finalists at the RAR Digital Awards 2018!

Red carpets and Hollywood smiles at the ready… Team Essential are finalists in the Email Marketing Category at this year’s The Drum RAR Digital Awards!! RAR – what’s that? The Recommended Agency Register (RAR) is a service owned by The Drum to enable organisations to...

Man bites dog: the secret to writing perfect headlines

Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience. We’ve all experienced brain freeze when trying to create a catchy title. Even if you’ve just reeled off hundreds of words of complete brilliance. When I was...

UTM Codes: U Talkin’ to Me?

UTM codes or ‘Urchin Tracking Module’ parameters are small codes added to a URL to enable you to break down the traffic
to your website to a much more granular and customisable level than relying on google analytics alone.

We’ve been recognised as a Sharpspring silver partner!

We’re proud to announce that we have received Silver Partner Certification from leading Marketing Automation provider SharpSpring. What does it mean to be certified? In order to be certified as a Sharpspring Silver Partner, Essential had to demonstrate our marketing...

Digital marketing – what you can do in 15 minutes

Time usually plays a part in any excuse these days but setting aside just a few minutes a day or even a week there is plenty you can still achieve in the world of digital marketing.  Now 15 minutes is only a short space of time, so I’m not suggesting you can build and...

Email marketing is like fishing

As a keen carp angler, I know that by feeding a spot in the lake little and often I can get the fish feeding confidently, enough to get me a bite or two.  If I start with a small amount of bait and then gradually increase the quantity as more and more fish come in I...

Articles – Email Marketing

Email marketing is like fishing

As a keen carp angler, I know that by feeding a spot in the lake little and often I can get the fish feeding confidently, enough to get me a bite or two.  If I start with a small amount of bait and then gradually increase the quantity as more and more fish come in I...

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