FMCG vs Tech: Is FMCG no longer the best foundation for marketing?

The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and high-profile status of the industry, however are things changing? Is tech the new cornerstone for graduates starting their marketing careers? Being a...

3 top tips for handling that big press interview

We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth another watch, by the way). But outside of the celebrity and political pressure cookers, how...

6 reasons why Google loves bloggers

What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article? How about blogs that offer advice, or those that pique your interest by choosing a curious topic or angle? Blog writers are always coming up with...

The Essential Pancake Recipe

This classic pancake recipe is versatile - in fact the batter you make can be used for Yorkshire puddings, thicken a little further to make American style pancakes or even line your friend's shoes as a slimy practical...

Essential’s Eleven Days of Christmas

Take a sleigh ride into the...

Don’t be infotragic: how to create effective infographics

It’s often said that a picture is worth a thousand words. But if some people are to be believed, images are worth an awful lot more than that. A quick Google search suggests that visuals are processed up to 60,000 times faster than text, with images processed in just...

Articles – Creative Media

The Essential Pancake Recipe

This classic pancake recipe is versatile - in fact the batter you make can be used for Yorkshire puddings, thicken a little further to make American style pancakes or even line your friend's shoes as a slimy practical...

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