How the web has changed reading behaviour and why it matters

Are you a scanner? Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that may interest you. It’s one of the key differences between reading print and reading on screen, but there are many others...

Why is WordPress so popular?

WordPress is the world’s most popular Content Management System (CMS) accounting for 60% of CMS systems across the web. Even more impressively, 28% of websites use WordPress full stop. So what are the key factors that make WordPress so successful? It’s open source...

Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut instinct and, ultimately, a brand’s ability to be agile. Personally I think of agile marketing...

Team Essential Earn Qualifications from The Institute of Direct and Digital Marketing

Congratulations are in order for five of the Essential team, after each getting their heads down to study for their IDM qualifications over the last couple of months, all passing with flying colours! What does this mean for you? We’re continuously learning here at...

How to power up your personas

You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these different people? It’s a question that comes up often, and it’s one that I like to think of as a ‘good’...

Instagram – the good, the bad and the beautiful

“Why do I need to be on Instagram?” It’s a question asked by businesses large and small, from start-ups to PLCs and even the tech-savvy. Surely, it’s just a social platform where people share selfies, pictures of their cats, or avocado on toast. Sometimes cats and...

Articles – Content Marketing