How to fit a Doberman into a snow globe: An idiot’s guide to green screen

Christmas 2017. Panic sets in. It’s that time of year where you must send out your Christmas holiday email and (perhaps more importantly) decide on your visual creative.  Festive team photo? – Fred from accounts hates Christmas. With a passion. Total Grinch – and he’s...

Team Essential Earn Qualifications from The Institute of Direct and Digital Marketing

Congratulations are in order for five of the Essential team, after each getting their heads down to study for their IDM qualifications over the last couple of months, all passing with flying colours! What does this mean for you? We’re continuously learning here at...

How to power up your personas

You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these different people? It’s a question that comes up often, and it’s one that I like to think of as a ‘good’...

Instagram – the good, the bad and the beautiful

“Why do I need to be on Instagram?” It’s a question asked by businesses large and small, from start-ups to PLCs and even the tech-savvy. Surely, it’s just a social platform where people share selfies, pictures of their cats, or avocado on toast. Sometimes cats and...

Are images ruining your website experience?

Visual content. It’s engaging, it’s impactful, it’s pretty much a requirement for any business website in this day and age - but is yours actually losing you valuable web traffic? Large photo and video file sizes will slow your website down A reported 40% of users...

6 reasons why Google loves bloggers

What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article? How about blogs that offer advice, or those that pique your interest by choosing a curious topic or angle? Blog writers are always coming up with...

Articles – Content Marketing

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