Why is WordPress so popular?

WordPress is the world’s most popular Content Management System (CMS) accounting for 60% of CMS systems across the web. Even more impressively, 28% of websites use WordPress full stop. So what are the key factors that make WordPress so successful? It’s open source...

Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut instinct and, ultimately, a brand’s ability to be agile. Personally I think of agile marketing...

Orange is the new pink

If you are already aware of us here at Essential, you may be thinking: “There’s something….different about you.” There is! “New haircut?” How kind of you to notice! That’s not it though. We’ve been tangoed! (Rebranded). By choice, I might add. We’ve refreshed our...

Essential are finalists at the RAR Digital Awards 2018!

Red carpets and Hollywood smiles at the ready… Team Essential are finalists in the Email Marketing Category at this year’s The Drum RAR Digital Awards!! RAR – what’s that? The Recommended Agency Register (RAR) is a service owned by The Drum to enable organisations to...

3 top tips for handling that big press interview

We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth another watch, by the way). But outside of the celebrity and political pressure cookers, how...

Make time, not excuses – 9 tips on how to be more productive and achieve your goals

“How did it get so late, so soon?” – Dr. Seuss    Procrastination. We’re all guilty of it. The intention to do something but putting it off for no particular reason. It could be that the task in hand seems too great, you don’t know where to start or you don’t know...

Orange is the new pink

If you are already aware of us here at Essential, you may be thinking: “There’s something….different about you.” There is! “New haircut?” How kind of you to notice! That’s not it though. We’ve been tangoed! (Rebranded). By choice, I might add. We’ve refreshed our...

read more

We’re raising money for Sport Relief!

Sport Relief is a biannual charity event that brings together the worlds of sport and entertainment to help vulnerable people in the UK and the world's poorest countries. This year the event runs from Saturday 17th - Friday 23rd March. We've decided to dust off the...

read more

NEED BLOGS FOR YOUR WEBSITE?

Let our experienced copywriters write you some great content.

Pin It on Pinterest