How the web has changed reading behaviour and why it matters

Are you a scanner? Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that may interest you. It’s one of the key differences...

Why is WordPress so popular?

WordPress is the world’s most popular Content Management System (CMS) accounting for 60% of CMS systems across the web. Even more impressively, 28% of websites use WordPress full stop. So what are...

Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut instinct and,...

Orange is the new pink

If you are already aware of us here at Essential, you may be thinking: “There’s something….different about you.” There is! “New haircut?” How kind of you to notice! That’s not it though. We’ve been...

Essential are finalists at the RAR Digital Awards 2018!

Red carpets and Hollywood smiles at the ready… Team Essential are finalists in the Email Marketing Category at this year’s The Drum RAR Digital Awards!! RAR – what’s that? The Recommended Agency...

3 top tips for handling that big press interview

We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth another watch, by the...

Why is WordPress so popular?

WordPress is the world’s most popular Content Management System (CMS) accounting for 60% of CMS systems across the web. Even more impressively, 28% of websites use WordPress full stop. So what are the key factors that make WordPress so successful? It’s open source...

read more

Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut instinct and, ultimately, a brand’s ability to be agile. Personally I think of agile marketing...

read more

Orange is the new pink

If you are already aware of us here at Essential, you may be thinking: “There’s something….different about you.” There is! “New haircut?” How kind of you to notice! That’s not it though. We’ve been tangoed! (Rebranded). By choice, I might add. We’ve refreshed our...

read more

3 top tips for handling that big press interview

We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth another watch, by the way). But outside of the celebrity and political pressure cookers, how...

read more

How to power up your personas

You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these different people? It’s a question that comes up often, and it’s one that I like to think of as a ‘good’...

read more

Instagram – the good, the bad and the beautiful

“Why do I need to be on Instagram?” It’s a question asked by businesses large and small, from start-ups to PLCs and even the tech-savvy. Surely, it’s just a social platform where people share selfies, pictures of their cats, or avocado on toast. Sometimes cats and...

read more

We’re raising money for Sport Relief!

Sport Relief is a biannual charity event that brings together the worlds of sport and entertainment to help vulnerable people in the UK and the world's poorest countries. This year the event runs from Saturday 17th - Friday 23rd March. We've decided to dust off the...

read more

Are images ruining your website experience?

Visual content. It’s engaging, it’s impactful, it’s pretty much a requirement for any business website in this day and age - but is yours actually losing you valuable web traffic? Large photo and video file sizes will slow your website down A reported 40% of users...

read more

6 reasons why Google loves bloggers

What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article? How about blogs that offer advice, or those that pique your interest by choosing a curious topic or angle? Blog writers are always coming up with...

read more

NEED BLOGS FOR YOUR WEBSITE?

Let our experienced copywriters write you some great content.

Pin It on Pinterest