Build credibility and grow your business

We are Essential, the specialist PR and Inbound Marketing agency for B2B technology companies
Learn MoreInbound Workshops

How we help

You’ve probably noticed that campaigns that used to work well for your business are now less effective. You’re not alone! Sales and marketing has changed and the old ways simply don’t work anymore. Todays’ technology buyers have access to far more information than ever before and to successfully grow your business you need to change your marketing to align with this.  It is now critical to provide your prospects with relevant information online and to build your credibility in your market as today’s buyer will thoroughly research your products and services before they decide to buy from you.

Not sure where to start? The good news is we’re here to help! Our experienced team will help you to grow your business through inbound marketing that generates leads and targeted PR that increases awareness and credibility. So relax, you’re in safe hands.




Lead Generation




Awareness & Credibility




Inbound Marketing





The future is inbound

If you’re looking to attract more of the right sorts of customers so you can grow your technology business then you need an inbound marketing strategy.

Essential is a growth agency that simply loves making clients happy by helping them to hit their business goals through inbound. If you’re planning for growth in 2019 get in touch today to book a free workshop so we can review your current marketing plans and make recommendations for improvement. No strings attached, we promise.


Who we help

We work with a range of start-ups, teen start-ups (10+ years in, but with a start-up culture) and enterprises, helping them to grow their businesses.


Start Ups


Teen Start Ups




Essential have provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed to the plan. LINDA PATTERSON

UK Marketing Director, Tech Data

I am consistently impressed by Essential’s ability to get things right on the first attempt. Not only have they taken the lead on several key projects, they are always prepared to bring ideas to us and work on opportunities that we would otherwise not have the capacity to be involved with. MIKE TURNER

Marketing Manager, Touchstar

Please allow me to express again our sincere appreciation for your partnership and all of your efforts.  Today was a historic event in the growth of our EU operations and it was a smashing success! KIMBERLY A CARROLL

VP Global Marketing, Apex

Essential are a small but dynamic agency with a load of creative ideas and the drive, enthusiasm and professionalism to see them through to fruition. With a fabulously personal service Sam and the team are a pleasure to work with. SEAN CAMPBELL

Business Development Director, Exonar

Our clients


View our case studies for examples of some of the work we’ve done: