Social campaign

Azlan and Motorola

Objective / Brief:    To increase awareness of the benefits of rugged mobile computers to combat market erosion from the rise of the smartphone. 

Campaign:   We created Bjorn, a zany character with a real passion for extreme device testing. Through a series of humorous videos, Bjorn did everything from hitting a rugged mobile computer with a cricket bat to shooting it with a shotgun. The campaign was promoted exclusively through social media, supported by a microsite and a blog.  

Project Description

Project Details