Team Essential earn qualifications from the Institute of Direct and Digital Marketing

Essential have earned a number of IDM qualifications

Congratulations are in order for five of the Essential team, after each getting their heads down to study for their IDM qualifications over the last couple of months, all passing with flying colours!   What does this mean for you? We’re continuously learning here at Essential, as digital marketing trends continue to grow and develop, so do we.

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How to power up your personas

Power up your personas

You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these different people? It’s a question that comes up often, and it’s one that I like to think of as a ‘good’ problem. It’s good because it’s not a bad problem to have in the first place. It means you are doing something right and your product or service is bound for success with the right plan behind it. It’s also good because it’s an easy problem to solve.  

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Instagram – The Good, The Bad and The Beautiful


“Why do I need to be on Instagram?” It’s a question asked by businesses large and small, from start-ups to PLCs and even the tech-savvy. Surely, it’s just a social platform where people share selfies, pictures of their cats, or avocado on toast. Sometimes cats and avocado on toast… #Catvocado or #Advocats?

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