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It’s Time to Put a Stop to Beige Tech Marketing

B2B Tech Marketing Has a Problem You’ve probably seen it. I know we have. Content that looks just like everyone else’s, so much so that it unwittingly becomes camouflaged, and you..

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Your Year-end Review - Don't Look Back in Anger!

Year-end Review Have you got your Christmas decorations up yet? Have you planned your Secret Santa gifts? What about reviewing the success of the content you’ve published this..

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What Makes a Kick-Ass Channel Incentive? 

Defining Quality in Tech Channel Incentives It’s all well and good to say there are lots of crap channel incentives out there in the Tech Channel, but what makes a good one?..

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What Defines Kick-Ass Content?

What is Kick-Ass Content? Kick-Ass Content adds value to you or your business through content that your audience wants to read. It is content that has a purpose and makes a..

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Our Mission! To Rid the Tech Sector of Crap Content!

Crap Content - It's Everywhere Over the past year, the team at Essential has noticed that the quality of content in the tech sector has taken a nosedive. Most of it is now so..

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Kick-Ass Content Frequently Asked Questions

Kick-Ass Content FAQs Discover more about The Essential Agency's Kick-Ass Content with our frequently asked questions.

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Channel Incentive Frequently Asked Questions

FAQs about Kick-Ass Channel Incentives Are you looking to boost your channel sales? A motivated and engaged channel is critical to success in today's competitive landscape. One of..

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How to Master Content Optimisation for Explosive Search Engine Success

How to Optimise Your Content for Search Engines As a specialist in the tech sector, we understand the importance of having a well-optimised website that appeals to a wider..

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Create Irresistibly Valuable Content!

Producing content that provides value to your target audience is a common goal among content creators. Yet, determining the specific factors that contribute to its value can be a..

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What is Gated Content?

Unlike traditional outbound marketing tactics like cold calling, social media ads or direct email, gated content takes a different approach. It's a powerful inbound marketing..

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Is AI the Future for Better Image Choice?

In the last few months, there has been a massive spike in interest surrounding the rapid development and wider availability of artificial intelligence (AI). This rise in..

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Driving Sales and Expanding Reach using Channel Incentives

At The Essential Agency, we understand the importance of Channel Sales Incentives in boosting sales and expanding the reach of our tech customers. Channel incentives serve as..

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Exploring Content Marketing for Increased Engagement

Content marketing has emerged as one of the most powerful marketing tactics for B2B technology companies as traditional advertising methods have become more ineffective. We will..

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SEO and Content Marketing Strategy - The Ultimate Guide

In today's fast-paced digital world, the success of businesses depends on a strong online presence. This is why search engine optimisation (SEO) and content marketing are so..

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The Evolution of Buzz Days - Buzz Boards

The Evolution of Buzz Days™ “We need to run call-out days to drive pipeline but how can we when all the sales team are working from home due to lockdown?!” When I first heard..

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Easter 2023 - Hoppy Easter

Hoppy Easter Easter 2023 Who here loves Easter!? The Chocolate Eggs, Easter Egg Hunts and Hot Cross Buns - what's not to love! AND *Shhh it's a secret*I have it on good authority..

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The Essential Guide to a Better Call-to-Action

Don't let your competitors leave you in the slow lane In B2B marketing, a strong call-to-action (CTA) can mean the difference between a lost opportunity and a valuable lead. A CTA..

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How to Measure & Define SEO Content Marketing

How do you know if your SEO content marketing activity is working and how do you calculate ROI? At the end of the day, marketing departments are responsible for reporting on spend..

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How to Better Plan Your SEO Content Marketing Strategy!

Do you find that creating your content marketing strategy is often a reactive process? How do we ensure that our content marketing efforts are not just an afterthought, but a key..

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Working with a Niche-Focused PR Agency - The Benefits

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When it comes to public relations, working with an agency that specializes in your particular industry or niche can be hugely advantageous. This is particularly true in the B2B..

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How to the write content that is optimised for Search Engines

Dispelling the Myths of SEO Writing content is not as easy as you think, more so if you intend for your content to be found by search engines. An essential aspect of content..

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Why Your Kick-Ass Content Marketing Needs SEO!

You are invisible without SEO! Having a strong online presence is vital for success in the digital age. Having a digital marketing strategy that prioritises SEO is one of the most..

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Buzz Days™ Comparison - When your sales call-out day falls flat!

Sales Days, Buzz Days™ overview The Traditional Sales Call-Out Day Sales call-out days have always been a tool to drive much-needed pipeline, particularly with channel partners...

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Happy Pancake Day 2023 - Flipping awesome!

No other team stacks up...! Happy Pancake Day Pancake Day 2023 It all started with an email... ...we usually do some kind of pancake day baking / flipping but I wondered if you..

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Christmas Party 2022

Christmas Party 2022 Many companies have strict rules and regulations when it comes to their Christmas parties, but at Essential we were able to let loose and truly enjoy..

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Summer Party 2022

Summer, summer, summer time... It was a perfect evening for our Summer party, and we were in for a treat as we celebrated the end of a hot summer with an Ibiza-themed bash. As we..

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Google UA – Going, going… nearly gone!

What does GA4 mean for website analytic reporting? GA4 is aptly named as this is the 4th version of Google Analytics and its journey began in 2005 when Google purchased Urchin -..

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Turkey Challenge - Raising money for the British Heart Foundation

Why did we want to fundraise for the British Heart Foundation? The British Heart Foundation has a very special meaning to us here. In February 2022, our Account Director Ceri, had..

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