How to get the best value out of your Tech Marketing Activity
B2B Tech Marketing Has a Problem You’ve probably seen it. I know we have. Content that looks just like everyone else’s, so much so that it unwittingly becomes camouflaged, and you..
Year-end Review Have you got your Christmas decorations up yet? Have you planned your Secret Santa gifts? What about reviewing the success of the content you’ve published this..
Defining Quality in Tech Channel Incentives It’s all well and good to say there are lots of crap channel incentives out there in the Tech Channel, but what makes a good one?..
What is Kick-Ass Content? Kick-Ass Content adds value to you or your business through content that your audience wants to read. It is content that has a purpose and makes a..
Crap Content - It's Everywhere Over the past year, the team at Essential has noticed that the quality of content in the tech sector has taken a nosedive. Most of it is now so..
Kick-Ass Content FAQs Discover more about The Essential Agency's Kick-Ass Content with our frequently asked questions.
FAQs about Kick-Ass Channel Incentives Are you looking to boost your channel sales? A motivated and engaged channel is critical to success in today's competitive landscape. One of..
How to Optimise Your Content for Search Engines As a specialist in the tech sector, we understand the importance of having a well-optimised website that appeals to a wider..
Producing content that provides value to your target audience is a common goal among content creators. Yet, determining the specific factors that contribute to its value can be a..
Unlike traditional outbound marketing tactics like cold calling, social media ads or direct email, gated content takes a different approach. It's a powerful inbound marketing..
In the last few months, there has been a massive spike in interest surrounding the rapid development and wider availability of artificial intelligence (AI). This rise in..
At The Essential Agency, we understand the importance of Channel Sales Incentives in boosting sales and expanding the reach of our tech customers. Channel incentives serve as..
Content marketing has emerged as one of the most powerful marketing tactics for B2B technology companies as traditional advertising methods have become more ineffective. We will..
In today's fast-paced digital world, the success of businesses depends on a strong online presence. This is why search engine optimisation (SEO) and content marketing are so..
The Evolution of Buzz Days™ “We need to run call-out days to drive pipeline but how can we when all the sales team are working from home due to lockdown?!” When I first heard..
Hoppy Easter Easter 2023 Who here loves Easter!? The Chocolate Eggs, Easter Egg Hunts and Hot Cross Buns - what's not to love! AND *Shhh it's a secret*I have it on good authority..
Don't let your competitors leave you in the slow lane In B2B marketing, a strong call-to-action (CTA) can mean the difference between a lost opportunity and a valuable lead. A CTA..
How do you know if your SEO content marketing activity is working and how do you calculate ROI? At the end of the day, marketing departments are responsible for reporting on spend..
Do you find that creating your content marketing strategy is often a reactive process? How do we ensure that our content marketing efforts are not just an afterthought, but a key..
When it comes to public relations, working with an agency that specializes in your particular industry or niche can be hugely advantageous. This is particularly true in the B2B..
Dispelling the Myths of SEO Writing content is not as easy as you think, more so if you intend for your content to be found by search engines. An essential aspect of content..
You are invisible without SEO! Having a strong online presence is vital for success in the digital age. Having a digital marketing strategy that prioritises SEO is one of the most..
Sales Days, Buzz Days™ overview The Traditional Sales Call-Out Day Sales call-out days have always been a tool to drive much-needed pipeline, particularly with channel partners...
No other team stacks up...! Happy Pancake Day Pancake Day 2023 It all started with an email... ...we usually do some kind of pancake day baking / flipping but I wondered if you..
Christmas Party 2022 Many companies have strict rules and regulations when it comes to their Christmas parties, but at Essential we were able to let loose and truly enjoy..
Summer, summer, summer time... It was a perfect evening for our Summer party, and we were in for a treat as we celebrated the end of a hot summer with an Ibiza-themed bash. As we..
What does GA4 mean for website analytic reporting? GA4 is aptly named as this is the 4th version of Google Analytics and its journey began in 2005 when Google purchased Urchin -..
Why did we want to fundraise for the British Heart Foundation? The British Heart Foundation has a very special meaning to us here. In February 2022, our Account Director Ceri, had..